Logo Design 101: The Symbol
In the previous post Logo, Corporate Identity or Brand—What's the Difference?, I briefly explored these three marketing essentials and their relationship to each other.
Face to Face Communication Still Matters. Are You Surprised?
I know face to face communication with coworkers and clients matters, yet Yahoo CEO Marissa Mayer’s announcement that all employees now need to work in the office surprised me. Given Mayer’s appointment to the role at only 37 years old and pregnant with her first child, one might assume she would be an advocate for the flexible work/life balance for which so many parents of young children strive. This edict struck me as a significant step back in making the business world more hospitable for working parents.
A Newsworthy Event? Here’s How to Make It Happen
Let’s do an event! The "event" idea comes up from time to time during client meetings. Setting aside your (and occasionally our) initial excitement so we can determine the potential newsworthiness of such an event is a necessary, but tricky, task. Usually what you, as the client, really wants is to see your name in print or on TV. But an event isn’t always the best way to accomplish this.
The B2B Funnel Revolution: Did You Miss It?
The B2B funnel seemed like one of the few bedrocks of marketing and advertising you could count on. Since the turn of the century, AIDA (attention, interest, desire, action) made sense as a shorthand description of the events leading buyers through what was labeled alternatively as a marketing, purchase or sales funnel. But the events and steps leading to a purchase decision have changed, and time-pressed business owners and managers at SMBs, small-to-midsize business, can easily underestimate the extent of the change. Did you know that today more than 90% of B2B buyers start their purchasing cycle by looking for solutions and suppliers on the Internet?
Tired Phrases? The Remedy is the Thesaurus of Course.
It has been reported that the two most tired, reviled expressions used in 2012 were the acronym YOLO (You Only Live Once) and the politician's term for the U.S. convergence of various tax and financial policies known as the "fiscal cliff." I won't argue the validity of this assertion, as one of my favorite [...]
Email Communication: Back to basics
I know, I know, email is something that we use everyday. However, when using it for professional purposes it can be helpful to review your technique from time to time. Email is a frequent source of miscommunication and hard feelings. Here are a few points to keep in mind as you go about your daily [...]
The Rising (and Frightening) Power of Visual Content
Indications of the rising power of visual communication surround us as consumers and marketers. But as visual content becomes the new norm, I confess I am beginning to find its rising dominance all but frightening personally, and professionally as well for the nonprofits, public agencies and triple bottom-line companies that Marketing Partners serves.
