Have you been disappointed that your experience does not seem to match the widely reported HubSpot and Social Media B2B research that shows companies with an active blog generate 67% more sales leads than those without blogs? Blogging well takes time and considerable effort, so whatever your blog’s goals, you want to measure your success. [...]
The digital age has brought us millions of new online services and apps to help us share information and be more connected. One of these services, Storify, relates specifically to connecting communities of interest across multiple social networking sites. It’s a good way to get a snapshot look at what people are posting about a [...]
This year there are 30 advertisers that have reserved nearly 40 spots for advertising during the Super Bowl, at an average cost of $3.8 million — who cares who’s playing. (Go New England Patriots!) The real Super Bowl is a contest of advertising effectiveness. The San Francisco 49ers' Super Bowl XXIX trophy on display [...]
Newsle is a relatively new tool that scans the Internet and notifies you about articles on “you, your friends and colleagues, and anyone else you care about.” The results are gathered and presented to you on your Newsle page and via email. Think Google Alerts meets Tumblr. The site went live last year and was [...]
Happy New Year (Photo credit: James Marvin Phelps) It’s the start of a new year and with that usually comes a host of articles and tips for making resolutions. I couldn’t resist the opportunity to suggest a new years resolution in my first blog post of the year. So for those of you [...]
Following the recent tragic shooting in Connecticut, once again, each network has their own brand, literally, of coverage. Catchy phrases, judicious word choices and carefully crafted logos fill the screen as they each vie for market share, exploiting this incomprehensible act to get the best ratings. Of course we want to know what happened. And [...]
Every few months well-studied (and somewhat grumpy) grammarians publish a list of overused quotes, lazy language and/or misused phrases. These clichés don’t often appear in written form, but roll off the tongues of the masses countless times every day. Besides the obvious overuse of the words “like” and “ya know,” I have my own list [...]
