Logo Design 101: The Combination Logo, Part 4: Enclosures In this article 7 of the series, Logo, Corporate Identity or Brand—What's the Difference?, we continue looking at combination logos—designs that feature type and symbol—with a focus on enclosures. An enclosure logo is, basically, type within a shape. As I gathered these enclosure logos, I [...]
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the arts of getting noticed on Google, Bing or Yahoo. It can be tough when you're competing against the rest of the world, so focusing on local search can be a powerful strategy. Competition is Usually Local In reality, your competition is usually local, though [...]
I've been reminded again this year how much theater and shopping have in common, especially around the holidays. The experience is everything. Theatrical debut My 9-year-old daughter just wrapped up her first performance in a main-stage musical -- Joseph and the Amazing Technicolor Dreamcoat. (She was FABULOUS, of course.) A local theater company celebrating their [...]
In the PR industry, the value of the traditional news release has been the subject of great debate. I, for one, am a firm believer in its value. The news release has its place in any public relations program as it provides a great way to get general news out about your organization. Upcoming events, awards, [...]
Visual Thesaurus: Mindmap of Withdraw Words are a year-round pleasure, but with November's shorter days and longer nights, words seem to take on added significance — and heightened pleasure. Word candy seems an apt description. I find myself eager for wordplay and freshly appreciative of masters and scholars of language. Words, nuances and [...]
As a solo professional or small business owner, you work hard every day to connect with your customers, peers and other professionals in your industry. We're not talking the kind of connections made via phone or email, but connecting and networking with others who will help make you more productive and successful. One answer for [...]
Keeping up with multiple social media platforms has become a full-time job and it's easy to fall behind. There have been 5 social media changes recently that content marketers should know about. Within a week Google announced four significant changes, Twitter made one major change, while Facebook and Pinterest continued tweaking their networks. Let's take [...]
