Three Keys to Changing Minds and Behavior
I know that changing minds and behavior takes more than facts. So why did a recent article debunking various myths about running have such an impact on me?
On Improv Theater and Marketing
In my former life, I was studying to be an Improv actor. Along the way, I had the fortunate opportunity of meeting and learning from some of the best improvisers. At Second City, Improv Olympic and the Upright Citizens Brigade theaters, I studied the craft of Long-Form Improv. Long Form Improv is when players create [...]
Ethos, Pathos, Logos and Memes: What makes something go viral?
Getting a message to stick in marketing is a coveted goal. Having your message heard, remembered and even better, passed on, is one thing we all aim for in the marketing world. But creating a formula for getting your audience to take action—that’s the million dollar question. Ethos, pathos, logos A recent article in the [...]
Social Norms: Harnessing Positive Peer Pressure for Change
At Marketing Partners, we’ve worked on dozens of social awareness and behavior change campaigns. (Secretly, they are my favorite kind of campaign!) Our social marketing programs are created to help people make better choices like quit smoking, avoid underage drinking and practice diabetes self care and prevention. The overall goal of a social marketing campaign [...]
Marketing Media Images to My Three Girls
As my three girls grow up, I am highly attuned to how young girls and women are now portrayed in everything from advertisements to movies. The images in magazines, commercials, billboards, cereal boxes (they’re everywhere!) would usually wash over me as noise. Now, I pay attention to all of them. I don’t like a lot [...]
Holiday shoppers: Do we have to give them everything they want?
I’m not referring to my three young daughters’ Christmas list. (FYI, there will not be a puppy under the tree this year.) I am referring to the holiday shoppers. I wonder: are retailers simply delivering what holiday shoppers want, or have they created a culture where consumers expect and even demand big discounts?
Selling the Customer Experience this Holiday
I've been reminded again this year how much theater and shopping have in common, especially around the holidays. The experience is everything. Theatrical debut My 9-year-old daughter just wrapped up her first performance in a main-stage musical -- Joseph and the Amazing Technicolor Dreamcoat. (She was FABULOUS, of course.) A local theater company celebrating their [...]
