Amy Riley

About Amy Riley

Amy brings her diverse media and event planning background (as well as her sense of fun and passion for her work) to her role as media planner on our team.

Perception of Value and the Artist Banksy

By |2021-08-25T19:54:15-04:00October 28th, 2013|Marketing Strategy|

Banksy is a street artist and international man of mystery. He is a worldwide phenomenon, yet no one has ever seen his face. But for a few instances, he doesn't do gallery shows or commercial pieces. His art is often thought-provoking, humorous and as graffiti art, usually illegal. He is in high demand around the world. [...]

Consistency is Key to Growing Your Brand

By |2017-07-15T13:16:34-04:00September 30th, 2013|Behavior Change, Marketing Strategy|

Our dear sweet dog, Maggie, passed this week and we have been reflecting on what an impact she made on us over the past 13 years. She was a little brown lab, but her presence was huge. Tail wagging every time anyone came to the door, always ready to play, swim, hike, walk or run--always [...]

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Top Tips for Your Google AdWords Paid Search Advertising Campaign

By |2013-09-16T22:07:48-04:00September 16th, 2013|Advertising and Media, Marketing Strategy|

Measurable, flexible, cost-effective – Google AdWords paid search advertising sounds great, right?!?! Not that I’m getting older or anything, but it’s going on two decades (since my early days in NYC at Digitas) when I first heard paid search engine marketing presented as a silver bullet. Wiser now, I know there is no such thing [...]

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Make a (Marketing) Splash

By |2017-07-15T13:16:35-04:00August 5th, 2013|Creativity, Social Media|

Obviously, it doesn’t have to be summertime to make a splash in marketing. But with two kids on swim team, we’ve logged many hours at the pool for practice and meets this summer so it’s got me thinking about one of my favorite parts of being a marketer: non-traditional, impact marketing. Guerrilla Marketing Guerrilla marketing [...]

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Marketing Spin in Suburbia (or “How I learned to Love My Lawn”)

By |2019-03-23T19:38:38-04:00July 8th, 2013|Framing and Reframing, Fun|

I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job, finding time to exercise, family, friends, the dog (oh, the poor neglected dog!) etc., etc. I feel lucky/blessed. My point is that in the midst of this joyous [...]

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4 Tips on “Running” a Flawless Event

By |2017-07-15T13:16:37-04:00June 10th, 2013|Marketing Planning, Public Relations|

I'll admit it — training and running a marathon is all consuming. Every free minute (of which there are precious few) I was planning my next run, thinking about clothing, nutrition, sleep, etc. You begin to see the whole world through the marathon lens. So it's not surprising that I wrote my last blog post [...]

Running a Good Customer Marathon

By |2017-07-15T13:16:37-04:00May 9th, 2013|Behavior Change, Best Practices and Tools|

Serving customers is like a marathon. Sometimes, it’s better to not sell something in the short term in order to do the best thing for your customer. My sister and I, and many others in our extended circle of friends and families, will continue to shop for athletic gear for years. With one "sprint for a single sale," an offending store lost what could have been a marathon of multiple purchases over many years.

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