Knowing how to optimize photos for your mobile-friendly site has never been more important. Accessing the Internet with mobile devices, such as smart phones and tablets, has increased dramatically in recent years. So much so there is a growing Mobile First movement in website development to focus on designing for mobile devices before accommodating the [...]
A Checklist for Sourcing, Creating, Preparing, Purchasing, Formatting and Protecting Your Images Most of your marketing efforts will involve imagery of some sort. Since there are many possibilities for sourcing, creating, formatting and using these images, it makes sense to follow specific steps to streamline your project implementation to create effective marketing images. What kind [...]
The mighty Call-to-Action: Working hard to motivate people since the dawn of marketing I learned about creating an effective call to action many years ago as a direct mail designer. Traditional direct mail promotion involved a multi-step process: advertising with calls-to-action that included company phone number and address and a response device to gather lead contact information, [...]
Choosing a typeface for older eyes A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing vision, information accessibility and type readability for an aging population. The reader works for a nonprofit community support agency that is developing outreach materials for rural [...]
The infographic revolution has assumed control. Infographics are everywhere—websites, newspapers, magazine articles, television commercials, blog posts—and when done right, rightfully so. We have crawled from the dark forest of soul-numbing pie charts and eyelid-relaxing bar graphs into the colorful, joyous fields where facts, data, stories and statistics that affect us socially, emotionally and financially are given the [...]
As a boy scout in the early seventies, I walked door-to-door soliciting support for S.O.A.R., Save Our American Resources, in the form of money pledged per mile of an upcoming 25-mile bike ride. I drew the ecology symbol on my school notebook and remember being moved by the iconic "Native American with a tear" commercial [...]
Why you care about typeface choice You understand typeface choice is an integral part of good design and clear communication. Whether it's online advertising or print, packaging or logo design, you know a typeface says a lot about your brand, and must be thoughtfully and carefully considered. Typeface choice is an essential part of logo design because [...]
