The other day my wife and I are visiting my mother-in-law in Québec, and there is a show on TV about the origins of the Canadian flag. The more it goes on, the more I am engrossed in this rebranding drama. As a designer, I have a kinship with this story that differs from a [...]
I was listening to NPR a few Saturdays ago and heard a captivating story about ASMR, Autonomous Sensory Meridian Response, a condition where a person experiences heightened ecstatic sensations when listening to someone whispering, folding a napkin, or certain sounds created by repetitive motion, like tapping a pencil on a desk, or the clicking of [...]
What is Flat Design? Flat design is a simple graphic style now popular in all applications of design—user interface (UI), software, web, electronic, broadcast, and print. It is sometimes defined as the opposite of, or contrasting to three-dimensional or realistic images. It features simplified colors, shapes, images and typography. The design goal is to reduce distraction, [...]
So, after an intensely enjoyable period of strategic collaboration and hard work, you have successfully completed your print project and your marketing firm will be sending the final approved files to the printer. As you anxiously await delivery of the stunningly beautiful arrow in your marketing campaign's quiver, make sure you don't forget to collect [...]
A look at certification logos and the often-ignored accreditation, industry standard safety and compliance identifier marks is the ninth in this series on logos, identities and brands.
Logo Design 101: The Combination Logo, Part 4: Enclosures In this article 7 of the series, Logo, Corporate Identity or Brand—What's the Difference?, we continue looking at combination logos—designs that feature type and symbol—with a focus on enclosures. An enclosure logo is, basically, type within a shape. As I gathered these enclosure logos, I [...]
Building and maintaining your corporate identity begins with a solid grasp of the difference between the terms identity, brand and logo.
