This year there are 30 advertisers that have reserved nearly 40 spots for advertising during the Super Bowl, at an average cost of $3.8 million — who cares who’s playing. (Go New England Patriots!) The real Super Bowl is a contest of advertising effectiveness. The San Francisco 49ers' Super Bowl XXIX trophy on display [...]
Website design standards continue to evolve and best practices change with connection speeds, operating systems, browsers and devices. Just as mobile devices all but killed Flash on websites (thanks to Apple and the iPhone), mobile devices are bringing back the “Home” button or navigation link. The Evolution of Web Standards In the early 1990’s (yes, [...]
The US Postal Service (USPS) has been in the news a lot lately. They have been losing money and recently defaulted on a future-retiree health-care payment to the U.S. Treasury. Image taken by User:Minesweeper on December 14, 2003 and released into the public domain. From left to right, the post boxes belong to FedEx [...]
So someone on your team suggested you should use a custom QR code on your next sticker, promotional item or print piece. Are you wondering if this is this a good idea or not? If so, you're not alone because it's a question we hear from clients. Let's start with some basics and an experiment. [...]
Every business or non-profit needs smooth orderly processes to be successful. Lean manufacturers make a science of refining every process. The big chain businesses work on their processes all the time – training employees to provide consistent and predictable service or to move goods in an efficient, predictable manner. It's widely recognized that the more [...]
What is a landing page? A landing page is simply the page your visitors land on after they type in or click a link. The link can be on a Search Engine Results Page (SERP) or from an article or often from an advertisement. The purpose of any landing page on your website is specifically to [...]
Why do you need to know about image resolution if you are not a professional graphic designer? If you are ever going to print something, put a graphic on the web, or create a PowerPoint presentation yourself, you want to know about resolution and why it matters for quality. The jargon First, there are some [...]
