jschraven

About Jennifer Schraven

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So far Jennifer Schraven has created 11 blog entries.

So many devices and apps… How do marketers pull it together?

By |2017-07-15T13:16:47-04:00July 23rd, 2012|Advertising and Media, Marketing Strategy, Public Relations|

Audiences are constantly distracted by multiple devices and apps these days. The Pew Internet & American Life Project recently reported in “More Americans Are Using Mobile Phones While Watching TV” that “about 23% of cellphone users send text messages to others watching the same show in a different location.” Other popular ‘connected’ activities include looking [...]

I have a big APPetite.

By |2017-07-15T13:16:48-04:00June 28th, 2012|Fun, Tools and Technology|

With technology surrounding us on a daily basis, it’s really hard to keep up on absolutely EVERYTHING. Thankfully, there are really useful apps out there to help us through daily life.  So, without any intent to speak for digital natives, millennials or any other descriptive label you care to apply to me, I thought I’d [...]

Obvi I am tired of abbrevs.

By |2017-07-15T13:16:49-04:00May 28th, 2012|Words, Language and Labels|

I just read the article on PR Daily titled “OMG! More Text Speak Creeping Into Business Communications” – detailing the usage of such acronyms as LOL in daily business talk. Do you find those popular abbreviations or “tweeting lingo” creeping into your conversations at work or with colleagues? I think a lot of it depends [...]

My Evolution to a “Whole” Foodie

By |2017-07-15T13:16:50-04:00April 2nd, 2012|Communication and Marketing, Fun|

The article caught my attention because I am a “foodie” dating a “non-foodie.” Can a Foodie and Mr. Bland Be Happy? I accurately predicted the implications this article brought up. It boggles my mind that some people don’t understand my LOVE for food. I get abnormally excited to try a new restaurant, new foods, wines, [...]

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Is the world becoming a bit too sensitive?

By |2017-07-15T13:16:52-04:00March 5th, 2012|Advertising and Media|

A variety of companies have been at the epicenter of controversy about their advertising campaigns over the years.  I usually understand the reasoning behind why people are blowing up into a tizzy, however sometimes I think to myself “is this really a big deal or are people just looking for an argument?” Personally, sometimes the [...]

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Advice From a Twenty-Something, Still Figuring it Out…

By |2017-07-15T13:16:53-04:00February 6th, 2012|Public Relations|

The other day I received a call from a student studying public relations. He wanted to know what my advice was for someone looking to enter the PR field. Honestly, I still feel like I’m in college but alas I am not. So here is a short list of things that I wish I had actually retained/been [...]

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The Still Surprising Power of the Internet & Social Media?

By |2017-07-15T13:16:53-04:00January 9th, 2012|Social Media, Tools and Technology|

I recently attended an workshop to learn how to use software I was unfamiliar with, but which integrates with tools I use daily. The workshop was informative and told me all I needed to know to get started using the program. However I was quite surprised by comments from other participants, many of whom were [...]

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