Ah, the holiday season. Lights twinkling, shoppers out en masse, and marketing in full swing. Brands are trying to grab our attention anyway possible. Some try new tactics every year and others stick to traditions they’ve used for decades. Unfortunately, even tried and true tactics for marketing can fail as is evidenced by the latest [...]
Planning an event, especially at the last minute, can be a daunting effort. Any missteps can have critical repercussions for your brand down the line so it is important to develop a checklist while in your planning phase before you begin any active preparations. I've developed a top 10 list of the most important items [...]
Developing a social media marketing campaign can be a difficult task for any agency, but avoiding stereotypes in the process is a challenge that some marketers are unaware of. Unfortunately, one major brand recently discovered the hard way that failing to eliminate stereotypes from a social media campaign can deal your brand some serious damage. [...]
As people share more of their lives online via social media channels, it comes as no surprise that this includes stories about trials and tribulations with their health and healthcare. People look for support, recommendations for providers, to learn about others’ experiences with hospitals and physicians, and many other types of health information as the [...]
In August 2011, the Pew Internet Project released findings from their May 2011 Internet Survey that found 92% of online adults use two online features: email (61% on an average day) and search engines to find information on the web (59% on an average day). Given the growth of the smartphone market and mobile access, increased [...]
For the past three summers I’ve made a personal decision to disconnect from social media when I go away with my family on vacation. Complete disconnection. No Facebook. No Twitter. No LinkedIn. Nothing. I’ve been laughed at by friends, who thought it would be an impossible feat, but I actually find it becoming easier each [...]
Image via Wikipedia This post is a bit of a departure from anything I’ve written previously. On Sunday, Alan Haberman, the man who was responsible for introducing the bar code, or universal product code — U.P.C., to the United States in 1973, passed away at the age of 81 in Massachusetts. You might [...]
