Summer brings annual calls to put away your digital toys and screens while you’re at the beach on vacation with your family, but my contention is that’s not often enough. I feel the need to take a weekly digital holiday to quiet my brain more often, and I suspect you may too. The Case for [...]
I expect What's In It For Me (WIIFM), to be crystal clear. And your customers do too. Once way back when, I expected less — and you probably did too. That was a time before women entered the workforce and the ranks of business owners in large numbers, before immigration and demographic trends changed the [...]
No Risk of Satisfaction Paradox Yet I chuckled reading a post by Wired founding editor Kevin Kelly, about what is known as The Satisfaction Paradox. While Amazon and Netflix get better at anticipating my entertainment preferences every day, for work I am so far from being at risk of the hypothetical circumstance he described: What [...]
Good change strategy means avoiding the bad words and message mistakes that trigger frames running counter to the positive social change you want to see.
I was struck again recently by the tight correlation between growth companies and active social media use. Because the mega consumer product brands get so much attention – think Coca-Cola, McDonald’s, Chevy and Super Bowl -- it’s easy to think large companies in general have embraced social media. The true pattern for business social media [...]
A spate of new brain science research is advancing understanding of how our brains work — and raising new questions about how to apply that knowledge to change minds.
This is a test. This is only a test. This is a test to see if the time and effort put into carefully maintaining a list on Twitter can be leveraged on Listly using its new Twitter list integration. For my test I’m using the list I’ve built over the years for active members of [...]
