In public relations, the “holy grail” is getting our client an interview with the media in hopes of having a wonderful story result. To help our clients prepare for interviews, we often provide media training for key people within the organization. This includes those people beyond the CEO who are comfortable, personable, knowledgeable, good communicators [...]
Members of the global wind energy industry gathered in Anaheim, California last month for its annual conference. During the three-day event, wind energy articles made their way into the news columns—only to quiet down again after the conference ended and everyone went home. Since our firm began following the wind energy industry in the [...]
We know that the media has a tremendous influence on our children. Advertisers know this too. As a parent of two children, I sometimes find myself longing for the days when the Brady Bunch and Gilligan’s Island were the after-school programs of choice. (They don’t make TV like that any more.) These days you [...]
Image via Wikipedia Storytelling Do you remember being read stories when you were a child or more recently, perhaps, reading to your own children? It always amazed me that my children wanted to listen to the same stories over and over again. With children the appeal often comes from the rhyming words, short [...]
Image by juliejordanscott via Flickr “What can I write about?” That’s usually the first question a client asks when we talk about starting a company blog. It's likely to be your first question too. (Hey, it’s the first question I asked when our company decided to start a blog!) Despite the fact that [...]
Image by DoktorSpinn via Flickr Quick and easy, three simple steps, amazing results in 30 days or less! Everywhere we look, we’re inundated with messages that offer the promise of fast, easy results. And in our immediate-gratification, attention-deficit society, if we don’t get fast, easy results, we’re not happy. In the public relations [...]
Image via Wikipedia I’ll never forget the time when my then-five-year-old daughter asked a question at the dinner table. Neither my husband or I knew the answer, so she chirped, “Let’s Google it!” She got up from the table and headed for the computer. My husband and I looked at each other half smiling, half [...]
