It's no news that in today's world, we are inundated with advertising and marketing in every facet of our lives. Whether it’s on the Internet, TV, billboards, buses, cars with text painted all over, window signs on stores — everyone is trying to get your attention. Yet according to a piece by Brad Vander Zanden [...]
Audiences are constantly distracted by multiple devices and apps these days. The Pew Internet & American Life Project recently reported in “More Americans Are Using Mobile Phones While Watching TV” that “about 23% of cellphone users send text messages to others watching the same show in a different location.” Other popular ‘connected’ activities include looking [...]
Are you making the most out of your slide decks? Here's one example of how to make it easy to leverage your slide decks by adding additional social media channels.
As a parent and as a marketing professional, I was very happy to read about Disney’s recent announcement to eliminate the marketing of junk foods on all of its child-focused programming. For those who may have missed the announcement, all food products advertised over Disney’s TV shows, radio and websites will have to meet a new [...]
The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms by B2B companies is still an emerging and evolving trend. A recent webinar by eMarketer, explored how and why B2B companies are using social networks to promote their services or [...]
Pinterest, an online visual "pinboard" that allows users to share and discover images related to their interests, is the latest craze in social media. Attention has been fueled in great part by its rapid rise in just two years to become the number three social network. But every marketer knows that relevant quality trumps quantity, [...]
Crowdfunding for small businesses and nonprofits has been a hot topic in the news lately, especially since the Jumpstart Our Business Startups (JOBS) Act was signed into law last month. So why is everyone so excited and exactly how does this new combination of social network and financing work? Let's follow up on my interview [...]
