Advertising and Media

My Top Ten Favorite Twitterers

By |2017-07-15T13:16:57-04:00July 18th, 2011|Fun, Social Media|

This is not another blog post about developing a comprehensive, well-defined social media strategy. This is not a blog post discussing the importance of developing enticing content on Twitter so your audience deems it “retweet worthy.” This is about who I love to follow on Twitter and why. It is my hope that you may certainly [...]

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Plugging Up Your Social Media Leaks

By |2018-06-22T15:32:54-04:00July 4th, 2011|Best Practices and Tools, Social Media|

We currently live in a technology-crazed world. More often than not while out at a social gathering, you’ll see (roughly) 6 out of 10 people glued to their mobile devices rather than talking face to face with their peers, myself included. This rings true at restaurants, sporting events, or even a house party. With access [...]

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Behind the Marketing Curtain: Fear and Humor Take Center Stage

By |2017-07-15T13:16:58-04:00June 23rd, 2011|Advertising and Media, Book Reviews, Fun|

Since my last blog several weeks ago, I ran across an interview online with Noelle Hancock, author of a new book called My Year With Eleanor. Following a sudden layoff from her steady writing job, Hancock read an inspirational quote from First Lady Eleanor Roosevelt: Do one thing every day that scares you. This quote [...]

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Social Media Buttons: Making Sense of Your New Options

By |2017-07-15T13:16:58-04:00June 6th, 2011|Fun, Social Media|

With the ever-increasing options to post and share your favorite web content, has come a sudden influx of new social media “buttons.” These buttons are one-click conveniences that appear on a blog post, website, or email message and allow for easy propagation of content across your social network. Buttons, Buttons Everywhere Take our very own [...]

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Facebook, Kids, and Advertising

By |2017-07-15T13:17:00-04:00May 23rd, 2011|Advertising and Media|

Facebook has always insisted that its users be at least 13 years of age in order to establish an account. Yet, parents and marketers alike have always known that plenty of kids on the social network were well below the official age to open an account mostly because there were no safeguards in place to [...]

Media Influence and Our Children

By |2020-04-11T11:35:17-04:00May 5th, 2011|Advertising and Media, Media Literacy|

We know that the media has a tremendous influence on our children. Advertisers know this too. As a parent of two children, I sometimes find myself longing for the days when the Brady Bunch and Gilligan’s Island were the after-school programs of choice. (They don’t make TV like that any more.) These days you [...]

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