Keeping up with multiple social media platforms has become a full-time job and it's easy to fall behind. There have been 5 social media changes recently that content marketers should know about. Within a week Google announced four significant changes, Twitter made one major change, while Facebook and Pinterest continued tweaking their networks. Let's take [...]
Social ads, sponsored stories, endorsements and reviews…reflect a business reality: “If you’re not the customer, you’re the product." The companies providing the Internet services you use but do not pay for must make money somehow to survive. Though done with more transparency and style, Google’s announcement of “Shared Endorsements” follows a predictable pattern begun by [...]
Between Super Bowl advertising and the holiday season, there sometimes seems to be an advertising wasteland. There are some advertising bright spots out there though, despite the ease with which I’m able to find deplorable sexist or ineffective ads to critique. Since the annual football advertising extravaganza, here are the four best ads of 2013 [...]
Measurable, flexible, cost-effective – Google AdWords paid search advertising sounds great, right?!?! Not that I’m getting older or anything, but it’s going on two decades (since my early days in NYC at Digitas) when I first heard paid search engine marketing presented as a silver bullet. Wiser now, I know there is no such thing [...]
As someone who must use social media for work, I’m always interested in how others around me use social media for pleasure—especially the tweens and teens. Teaching clients to use these tools for effective marketing is one thing our firm does. Teaching our children how to use these tools responsibly is quite another, but equally [...]
So your business story made the newspaper but it’s wrong. At least that’s how you may see it when something you’ve said has come back to haunt you. Or, perhaps there was a fact, date or name that was incorrect. Clients sometimes ask if we would request that a news editor retract a story in [...]
I’m hoping curiosity got you this far — far enough to scan the first few lines of this post. That’s because I have decided in regard to Twitter chats there are three categories of writers and marketers: those who love Twitter chats, those who hate Twitter chats, and those who haven’t tried them yet. I [...]
