Advertising and Media

I am not distracted…I am just “multi-toggling”

By |2017-07-15T13:16:37-04:00May 23rd, 2013|Media Literacy, Our Brains|

Some things never change — for example, my aversion to our home phone ringing at any time of day. It's true, I cringe and sigh in total exasperation every single time the phone rings. I don’t mind the blinking on the answering machine at all (because “YES! I MISSED a call! Great!) But when the phone rings, [...]

LinkedIn: How is your profile?

By |2017-07-15T13:16:37-04:00May 13th, 2013|Best Practices and Tools, Social Media|

LinkedIn can be a very valuable resource, which you should take full advantage of—both for your company and yourself. If potential clients or hires can get a better grasp of who you are and what you do, they will be much more informed about the potential for a good match.

The New Media Frontier: Good News, Bad News

By |2017-07-15T13:16:38-04:00May 2nd, 2013|Media Literacy|

The changing media landscape has brought both good news and bad news. Futurist and author Dan Gillmor highlighted both sides of the changing media environment in a recent talk — and there are many implications for writers and consumers of media in any format.

Quality Journalism and Accurate Media Coverage In A Crisis

By |2017-07-15T13:16:38-04:00April 22nd, 2013|Advertising and Media, Media Literacy|

Recent events in Boston and to some extent in Newtown have brought to light a lot of misreporting in the media regarding crises. We are all human and do make mistakes, however some of this misreporting goes beyond that. News today is competitive and journalists want to be the ones to break the story, but [...]

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Media Literacy, Children and Mindful Marketing

By |2018-06-14T13:10:33-04:00April 11th, 2013|Advertising and Media, Media Literacy|

Media literacy, children and mindful marketing have been on my mind lately. My nine-year-old daughter has recently become interested in knowing how things work in the world. For example, she’s questioning the existence of the Tooth Fairy (“It’s really you and Dad, right?), confused over the number of different religions (“But which one is right?”), [...]

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Ads Worth Spreading

By |2020-02-27T16:57:16-05:00April 1st, 2013|Advertising and Media|

TED has challenged (and complimented) the advertising industry for the third year in a row by identifying 10 TV ads deemed worthy of being promoted as “Ads worth spreading.” “Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising -- the ads that people want to see, and share [...]

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Social Media Integration for Values-Based Organizations

By |2018-07-24T19:26:38-04:00March 18th, 2013|Marketing Strategy, Social Media|

Social media integration for values-based organizations brought 120 of us from across the U.S. together to muse about trends, best practices and challenges.

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