A few weeks ago, I stopped my home delivery subscription to the local newspaper. They were having delivery issues and I finally decided that home delivery of a local printed newspaper (or concern about lack of delivery) was unnecessary. I have now officially contributed to the dramatic decline in newspaper circulation. I consume most of [...]
A good friend and neighbor just happens to be an applied mathematician interested in modeling a variety of physical, biological, and social phenomenon (he’s a super smart guy). Much of his work with numbers and data is way over my head but a recent study grabbed my attention. Chris Danforth and his students at the [...]
Social media buttons seem to be everywhere, except when you want one. I am often frustrated by not being able to share an interesting article, or by the difficulty of finding a company or individual’s social media handle so I can follow them. I have finally come to the conclusion that the major reason for [...]
This time of year, commercials take center stage. Last year, I wrote about Super Bowl "Monday" and how TV news programs would be buzzing about the Super Bowl commercials the day after the big game. Which ones hit the mark, which ones didn’t? Nielsen Wire research confirms what we need to remember every year at [...]
Have you been disappointed that your experience does not seem to match the widely reported HubSpot and Social Media B2B research that shows companies with an active blog generate 67% more sales leads than those without blogs? Blogging well takes time and considerable effort, so whatever your blog’s goals, you want to measure your success. [...]
The digital age has brought us millions of new online services and apps to help us share information and be more connected. One of these services, Storify, relates specifically to connecting communities of interest across multiple social networking sites. It’s a good way to get a snapshot look at what people are posting about a [...]
This year there are 30 advertisers that have reserved nearly 40 spots for advertising during the Super Bowl, at an average cost of $3.8 million — who cares who’s playing. (Go New England Patriots!) The real Super Bowl is a contest of advertising effectiveness. The San Francisco 49ers' Super Bowl XXIX trophy on display [...]
