When my friend Launie first started writing her blog Teeny Tiny Kitchen two years ago, she picked a subject she cares about and a skill that she rocks; cooking food. She had been reading blogs for years on various subjects, but food was always in the mix. As the blogosphere started taking shape and [...]
I recently attended an workshop to learn how to use software I was unfamiliar with, but which integrates with tools I use daily. The workshop was informative and told me all I needed to know to get started using the program. However I was quite surprised by comments from other participants, many of whom were [...]
Change, change, change. As we approach the year 2012, one trend that has remained steady (paradoxically) is the fact that our social media outlets are morphing at an incredible rate. These ever-changing networks keep in mind one of my personal favorite song titles “The Only Constant Is Change.” I created my Facebook page in 2006 [...]
Image by The Next Web via Flickr News, news, and more news With the increasing abundance of information via the Internet and the ever-growing variety of social media platforms, I sometimes feel as though I’m drowning in information and opinions. One way to manage the volume is to selectively limit your media channels [...]
Developing a social media marketing campaign can be a difficult task for any agency, but avoiding stereotypes in the process is a challenge that some marketers are unaware of. Unfortunately, one major brand recently discovered the hard way that failing to eliminate stereotypes from a social media campaign can deal your brand some serious damage. [...]
Sometimes all the buzz about social media can make it it seem as if SEO is dead. Sometimes the daily focus on implementing SEO can make it seem as if the social media buzz is about some planet in a different universe. In reality, neither is true -- yet. Image by FindYourSearch via Flickr [...]
This past week New York City Fashion Week was on full display in the traditional media, and could also be followed as @NYFW and #mbfw on social media channels. The fashion shows demonstrated the new ways in which brands can interact via social media, most importantly Twitter. I was impressed with those brands that really [...]
