I read an interesting blog during NYC’s fashion week by a woman in her 50s, wondering why designers target young consumers and do not pay much attention to older buyers. So I got to wondering the same thing. I am used to seeing skinny models – and ever younger ones on the runway and on [...]
When Pinterest was first introduced in 2010, I must admit, I didn’t really understand the big draw. Certainly Pinterest provides a great way for businesses to display their products or services. Architects can showcase beautiful buildings they’ve designed or photographers and artists can share their portfolios or car companies can show off this year’s models. [...]
Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those in the field or by business people, it’s now commonplace to hear in everyday conversations: “My favorite brand is…” or “XYZ has a really good brand.” Perhaps it’s the popularity of Mad Men, or [...]
Audiences are constantly distracted by multiple devices and apps these days. The Pew Internet & American Life Project recently reported in “More Americans Are Using Mobile Phones While Watching TV” that “about 23% of cellphone users send text messages to others watching the same show in a different location.” Other popular ‘connected’ activities include looking [...]
Are you making the most out of your slide decks? Here's one example of how to make it easy to leverage your slide decks by adding additional social media channels.
The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms by B2B companies is still an emerging and evolving trend. A recent webinar by eMarketer, explored how and why B2B companies are using social networks to promote their services or [...]
Pinterest, an online visual "pinboard" that allows users to share and discover images related to their interests, is the latest craze in social media. Attention has been fueled in great part by its rapid rise in just two years to become the number three social network. But every marketer knows that relevant quality trumps quantity, [...]
