What is a landing page? A landing page is simply the page your visitors land on after they type in or click a link. The link can be on a Search Engine Results Page (SERP) or from an article or often from an advertisement. The purpose of any landing page on your website is specifically to [...]
In my last post, I wrote about the power that comes from integrating your external marketing and public relations activities. One often overlooked element of integration, which is essential to the success of your efforts, relies on a very important internal factor: your employees. Your employees — whether they are on the frontlines talking directly with your [...]
The start of a new year always brings its share of articles and posts on resolutions or trends to watch for in the coming year or summaries of the year just ended. Don’t worry, this is not one of those. I came across a post in some PR-related readings that stated “integration” would be a trend [...]
Using your marketing data strategically seems harder than ever these days. There is more data available than at any time before — about your customers, communications, industry, services and web traffic. Yet in today’s volatile markets, strategically choosing and using marketing data to adjust your marketing efforts has never been more essential to success, and [...]
If you are still skeptical about using digital and social media in business marketing it appears you are not alone. Many small and medium-sized businesses seem to think digital marketing is only good for reaching consumers, and that business customers don't have time for it. Is this assumption a strategic blind spot that's hurting your [...]
When something shiny and new surfaces, how do you decide if you want to be a marketing innovator or an early adopter? Do you know if Google+ is for you? As a small business or nonprofit, you know you can’t waste time and money chasing after every shiny object, yet winning big these days — [...]
Very early in my career I spent ten years working for a national environmental consulting firm in the marketing department. At times the company struggled to maintain success in many varied geographic locations as well as in different specialized professional service sectors. One office or group of engineers would be “bringing home a lot of bacon” — [...]
