Word of mouth referrals are a great way to bring in new business whether you’re a business-to-business or business-to-consumer organization. But word of mouth alone won’t guarantee you a new customer or client. One person’s mention of your business to another is what gets you on the radar of a potential customer. Once they know [...]
Despite the distraction of a glorious summer weekend in Vermont, you’re likely to have heard the emerging rumblings of another Facebook data scandal over the past 48 hours. If you are responsible for the brand reputation of an organization that uses a Facebook page, you ought to be concerned. Facebook’s Secret Mood Experiment I’ll recap [...]
To tweet or not to tweet? That is your question, right? Social media for regulated industries is still an open question for many marketers. As with any decisions that have a direct impact on your business' public image and legal obligations, it is definitely worth thoughtful consideration. Easier or Harder? In my experience (as a [...]
The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a nonprofit startup client asked if there were guidelines for deciding when to do what first for your marketing strategies. I quickly sketched out the axes and curves for the three horizons of growth. It was helpful in this [...]
Should you take the plunge? If you're a small business owner, your choice is to do something internally or select professional service firms to help you.
I know that changing minds and behavior takes more than facts. So why did a recent article debunking various myths about running have such an impact on me?
Finding an angle or news hook that’s relevant for the media and their viewers or readers is the most important step of making an event newsworthy. I've written before about how to make an event newsworthy. But this is a subject worth revisiting because a public event takes an inordinate amount of planning and work. [...]
