School vacation was last week and my two sons and I traveled to visit my parents in Florida. Our lives are hectic with work, sports and school events and we were looking forward to some down time with a few fun plans mixed in. I made the decision (very smart in retrospect) to plan something [...]
It's tax time again. Some people have already filed their returns, some have just started, but many are dreading the hours of paperwork or scheduling an appointment to go visit their tax preparer. Now, since I’m a numbers type of person I’ve already filed my tax returns, but this year I was struck by the [...]
At Marketing Partners, we’ve worked on dozens of social awareness and behavior change campaigns. (Secretly, they are my favorite kind of campaign!) Our social marketing programs are created to help people make better choices like quit smoking, avoid underage drinking and practice diabetes self care and prevention. The overall goal of a social marketing campaign [...]
In a previous post I wrote about how the changing media landscape has turned us into consumers of bits and bytes of information. And consumers don’t have time (or want to take time) to wade through volumes of information. Your readers want quick takeaways and give you only a fleeting opportunity to grab their attention. In this [...]
I received an email message the other day, and I’m quite sure you received a few too. Two things struck me: I purchased, and it broke 5 email rules.
As my three girls grow up, I am highly attuned to how young girls and women are now portrayed in everything from advertisements to movies. The images in magazines, commercials, billboards, cereal boxes (they’re everywhere!) would usually wash over me as noise. Now, I pay attention to all of them. I don’t like a lot [...]
In times of instant gratification and tough economics, requests for short-term PR projects tend to increase. But PR is a slow build that happens over time.
