Creativity

People or Products: Does the Name Make You, Or Do You Make the Name?

By |2017-07-15T13:16:53-04:00January 5th, 2012|Advertising and Media, Communication and Marketing, Creativity|

I remember when I first got married and changed my name from Pam Reach to Pam Baker... the name didn’t feel like “me.” I said on more than one occasion that Pam Baker is someone who has a long blonde ponytail, bakes a lot of brownies, and is very “crafty.” At the time of our wedding [...]

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Communication, Consultation, or Collaboration?

By |2017-07-15T13:16:56-04:00September 8th, 2011|Creativity, Words, Language and Labels|

We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of ‘collaborative this’ or ‘collaborative that,” one of the group remarked that he wasn’t interested in collaborating with his professional advisers – what he wanted (and was paying for) was a consulting expert. It was a casual comment [...]

Judging Art: Who Gets a Say?

By |2017-07-15T13:16:57-04:00July 11th, 2011|Creativity, Design|

Pulitzer shmulitzer I recently read two Pulitzer Prize winning novels, in an attempt to shore up my credibility as a semi-literate individual. The first one, Tinkers, is a little book that seemed to be right up my alley, but I couldn't even get through half of it. (Which is extremely rare — I tend to [...]

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Creativity and Lessons from Zeno

By |2017-07-15T13:16:58-04:00June 13th, 2011|Creativity, Design, Our Brains|

Philosophers have long loved grappling with paradoxes — paradox-grappling is like no other exercise for the intellect. Perhaps the most famous paradox of all — Zeno’s Paradox — actually has a lesson in it, even for those of us who don't usually grapple with such things. Zeno's Paradox Here is how Zeno’s paradox goes: the [...]

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Marketing: The End of the Art or Science or Both Debate?

By |2017-07-15T13:17:00-04:00May 19th, 2011|Communication and Marketing, Creativity, Our Brains|

This cyclical marketing debate frustrates me: Is marketing a science, or an art, or some trendy mix of both? The cycles can suddenly make clients feel pressured to produce data-driven rationales in the midst of a successful multi-year campaign, or conversely, suddenly want to ignore the numbers entirely and focus only on the ‘artistic expression’ [...]

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Noodling: Nurturing the Slow Hunch

By |2017-07-15T13:17:02-04:00March 24th, 2011|Creativity, Fun, Our Brains, Words, Language and Labels|

Noodling is what I call it. Everyone has his or her own way to describe where good ideas come from, but for me, noodling just sounds like how it feels. The Temptation That first flicker of an idea asks to be shared and explored, gently — wherever it originates. You may not recognize it yet [...]

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