Research

Nielsen Challenging Consumer Segment Biases: Crazy or Right On Target?

By Nicole Twohig|2018-03-26T19:19:41-04:00July 22nd, 2010|Advertising and Media, Decision Making, Research|

Nielsen, one of the advertising industry's oldest and most respected research companies, is taking consumer marketers to task by challenging them (and us) to rethink the old belief that marketing to those 50 and older is a waste of ad dollars. This probably seems absurd to many advertising firms, after all, the 18 to 49 [...]

Laptops as Fishing Rods?

What's the one thing developing countries need to succeed? When first asked this question I would be likely say the infrastructure to secure food, water, and shelter. After more consideration, education would be my likely response, remembering the research papers I'd written in college that identified the critical role of education for developing social and [...]