I recently just went on vacation to the coast of North Carolina for five days. Being a product of the tri-state area (New Jersey) and living in New England for the last five-plus years, it’s safe to say I am truly a Yankee. I’ve been lucky enough to travel quite a bit in my young [...]
Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Here are five practical ways to begin.
Cause marketing has traditionally been a program strategy reserved primarily to reach women, and more recently, Millennials. However, results from the new Cause Survey from PRWeek/Barkley indicates that men care about causes too and should not be overlooked as a target audience segment for cause marketing campaigns. Men are overlooked for cause marketing The PRWeek/Barkley [...]
I confess, I'm a research junkie, particularly when it comes to shopping. So reading endless customer product reviews is right up my alley. That's just one of the reasons why I found a recent article from eMarketer on the influence of customer product reviews interesting, that and it's well-timed publication just before the full blown launch [...]
Card Catalogue, circa 1967 I remember the days (does that make me old? I never thought I’d start a sentence that way...) when searching for something in a library meant a visit to the card catalogue. The card catalogue, for those of you too young to remember, or those of you old enough to remember [...]
For several years, there have been numerous reports predicting the end of the soap opera genre. At least one nail has been added to the soap opera genre coffin annually since 1997, with the cancellation of Passions, Guiding Light (the first soap ever that began on radio in 1937), and most recently, As The World [...]
How do you know if your customers, especially B2B customers, are using social media networks? If they are, how and where? Two free research-based tools can help.
