Tools and Technology

3 Google Reader Alternatives for Content Marketers (Maybe)

By |2017-07-15T13:16:36-04:00July 1st, 2013|Social Media, Tools and Technology|

A trip back in time begins to explain why today’s close down of Google Reader is such a big deal for content marketers. Many of us became dependent on this one-stop aggregator that collected updates (RSS feeds) from all your favorite blogs and websites in an easy-to-read format.

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15 Hot Takeaways from Internet Trends 2013

By |2017-07-15T13:16:37-04:00May 30th, 2013|Marketing Strategy, Tools and Technology|

Wow! For someone like me, the best thing about KPCB partner Mary Meeker’s annual Internet Trends presentation is it’s just packed with data. The charts are sometimes too packed, in fact, and more than one viewing is a must to take it all in. But it’s always revealing, and usually challenges a mental frame or two because it is research based, not fiction.

5 Fantastic Free Visual Resources for Writers

By |2017-07-15T13:16:37-04:00May 20th, 2013|Tools and Technology, Words, Language and Labels|

Five Fantastic Free (and Easy-to-Use) Visual Resources for Writers would be a better title for this post. I must confess that for me, the easy-to-use part is even more important than the free factor. In an earlier post I wrote about my discomfort with the online trend away from words and toward anything visual. But while writers and content marketers want to be read, original photography can be unaffordable, stock photography can get boring and few of us have regular access to a graphic designer with the time available to help develop original visuals to match our blog and content generation schedule.

Net Neutrality: Not Much of an Update

By |2024-11-21T16:08:41-05:00April 8th, 2013|Communication and Marketing, Tools and Technology|

The internet is no longer in its infancy. It may be approaching, or is already in its teen age years, depending on who you ask and what happens in the next few years. Back in the 90's, when I first starting using it, getting around was slow for the most part. Aside from websites that [...]

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Google Reader: A moment of silence

By |2017-07-15T13:16:38-04:00March 25th, 2013|Our Brains, Tools and Technology|

  A moment of silence is due for Google Reader. On March 13th, the sobering announcement of the upcoming demise of Google Reader hit us all hard. For those not familiar, Google Reader is a “content application and platform provided by Google that is an aggregator of content served by web feeds.” It is basically [...]

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Can You Recycle a Blog Post Without Hurting SEO? Part 2

By |2017-07-15T13:16:40-04:00February 14th, 2013|Best Practices and Tools, Tools and Technology|

In Part 1 of this series, I described exactly how I designed an experiment to test (at minimum risk) whether or not it is possible to recycle a blog post without hurting SEO (search engine optimization). That is, I was interested in finding out whether or not Google would notice and apply the dreaded duplicate [...]

Storify: Building Stories Across Social Network Boundaries

By |2017-07-15T13:16:40-04:00January 21st, 2013|Public Relations, Social Media, Tools and Technology|

The digital age has brought us millions of new online services and apps to help us share information and be more connected.  One of these services, Storify, relates specifically to connecting communities of interest across multiple social networking sites. It’s a good way to get a snapshot look at what people are posting about a [...]

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