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Social Media: No longer a choice for your business

By |May 7th, 2015|

Over the course of my internship at Marketing Partners, I’ve learned about a variety of different topics and acquired some important real-world skills. Working with a variety of clients has exposed me to all sorts of different industries, but here’s one of my biggest takeaways that applies to all of them – social media isn’t […]

Your Brand Reputation and Facebook’s Secret Mood Experiment

By |June 30th, 2014|

Despite the distraction of a glorious summer weekend in Vermont, you’re likely to have heard the emerging rumblings of another Facebook data scandal over the past 48 hours. If you are responsible for the brand reputation of an organization that uses a Facebook page, you ought to be concerned.
Facebook’s Secret Mood Experiment
I’ll recap briefly with […]

How to Generate Sales Leads and Customers from Your Blog

By |January 24th, 2013|

Have you been disappointed that your experience does not seem to match the widely reported HubSpot and Social Media B2B research that shows companies with an active blog generate 67% more sales leads than those without blogs?

Blogging well takes time and considerable effort, so whatever your blog’s goals, you want to measure your success. Yet […]

Storify: Building Stories Across Social Network Boundaries

By |January 21st, 2013|

The digital age has brought us millions of new online services and apps to help us share information and be more connected.  One of these services, Storify, relates specifically to connecting communities of interest across multiple social networking sites. It’s a good way to get a snapshot look at what people are posting about a […]

Going Mobile This Holiday Season

By |December 13th, 2012|

I recently returned from a family gathering in Illinois. On Thanksgiving Day, we had about 23 of us, ranging in age from about 5 years to 82 years, under my parents’ roof.

As I looked around the living room on Thanksgiving Day, I saw my nieces, nephews and daughters glued to their smart phones, readers and […]

Cutting Through the Clutter: The Power of Pinterest

By |September 20th, 2012|

When Pinterest was first introduced in 2010, I must admit, I didn’t really understand the big draw.

Certainly Pinterest provides a great way for businesses to display their products or services. Architects can showcase beautiful buildings they’ve designed or photographers and artists can share their portfolios or car companies can show off this year’s models. And […]