Building and Maintaining Your Corporate Identity
Building and maintaining your corporate identity begins with a solid grasp of the difference between the terms identity, brand and logo.
The Importance of Being Responsive
It's hard to overstate the importance of being responsive to your customers. We expect a response when we deal with a company, and we make judgements accordingly.
Perception of Value and the Artist Banksy
Banksy is a street artist and international man of mystery. He is a worldwide phenomenon, yet no one has ever seen his face. But for a few instances, he doesn't do gallery shows or commercial pieces. His art is often thought-provoking, humorous and as graffiti art, usually illegal. He is in high demand around the world. [...]
Telling your story: Touching the hearts and minds of others
We’ve written before about the importance of making emotional connections when telling your story. Stories that touch, are stories remembered.
The Psychology of Words: Revealing more than you realize
Thoughts on the psychology of words, word use, pronouns, and social issues have been scurrying across my brain lately.
Angling for the Story Hook in PR
Fishing for a story hook. In the world of public relations (PR), that means focusing on the heart of the story. In the marketing/PR agency domain, we are regularly approached to promote a story for the sake of promoting the story presented to us by a client. Often times, that story is not of interest [...]
Social Ads, Google+, Facebook, LinkedIn, Twitter and You
Social ads, sponsored stories, endorsements and reviews…reflect a business reality: “If you’re not the customer, you’re the product." The companies providing the Internet services you use but do not pay for must make money somehow to survive. Though done with more transparency and style, Google’s announcement of “Shared Endorsements” follows a predictable pattern begun by [...]
