I’m hoping curiosity got you this far — far enough to scan the first few lines of this post. That’s because I have decided in regard to Twitter chats there are three categories of writers and marketers: those who love Twitter chats, those who hate Twitter chats, and those who haven’t tried them yet. I [...]
I certainly didn’t want to use that statistic. In the midst of a messaging work session on a hot, sticky summer day, the digits shouted out from the page. If the vast majority of people are not doing the desired behavior, then I could not use the social norms theory of change. If you’re a [...]
In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both typography and symbols—as we delve into the design categories of crests and shields. Since this series continues to expand as we go deeper into the categories of logo design, here are the previous articles [...]
If your business relies on customers from the local geographic area, then local directories offer a major opportunity to improve your ranking in local search engine results. The Rise of Local Search Local search has become a popular term in SEO circles in large part because Google and other major players are devoting more and [...]
Obviously, it doesn’t have to be summertime to make a splash in marketing. But with two kids on swim team, we’ve logged many hours at the pool for practice and meets this summer so it’s got me thinking about one of my favorite parts of being a marketer: non-traditional, impact marketing. Guerrilla Marketing Guerrilla marketing [...]
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was being a bit harsh to make his point in the article, but tone aside, I could relate to a couple of the items on his list. It was #10, however, that stopped [...]
Three years after my first look at the question of where to find your customers in social media, I have a pleasant surprise for you: There is good news on this front. While changes made by social media networks and service providers often disrupt marketers, causing small nonprofits and businesses lots of extra work with [...]
