Mindful marketing, red canoes and loons mingled in my meditations lately. Meditation is something I typically do through the lens of a camera. It’s how I take time for myself and stay mindful in how I “see” the world both literally and figuratively. Allowing myself to reframe how I engage with the various events in [...]
If you’re a word person with stories to share, have you ever wondered what your options are for (occasionally and easily) adding video shorts to your blog posts? A video blogger creates a video blog by using primarily video— and you have no desire to go there — but that doesn’t mean you cannot see [...]
In this fifth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore the third category of logo, the combination mark. In case you have not read the previous articles, Logo Design 101: The Symbol looked at the origin, history, purpose, and meaning of symbols. Logo Design 101: The Wordmark [...]
As I flicked through a group of RSS and Twitter feeds for a client in education recently, I came across a sketch that made me chuckle in recognition. Bill Ferriter, a.k.a. @plugusin on Twitter, posted a reminder for educators: “What do You Want Kids to Do With Technology?” I chuckled to myself because several of [...]
Summer can be a deceptively dangerous season, both personally and professionally. Personally, my summer “to do” list is growing about as fast as the days are going by. I have many projects around the house that I thought I would get done this month – if the weather cooperates. But it seems my list is [...]
I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job, finding time to exercise, family, friends, the dog (oh, the poor neglected dog!) etc., etc. I feel lucky/blessed. My point is that in the midst of this joyous [...]
We’ve written before about the different types of media. But it’s a topic worth revisiting. The media landscape has changed dramatically since I began my career as a copywriter in a small Midwest advertising agency more than 25 years ago. This agency worked exclusively with paid media. Back then, paid media consisted of radio, TV [...]
