Wikileaks has taken the world by storm, making thousands of confidential documents accessible to the masses. The introduction of social media to our age of information makes even the most sensitive information readily available, as is the case with the Iraq war logs that swept the web like wildfire. As marketers, it’s our job to find ways to harness this capacity for our brands, and for some, Wikileaks might have the right idea.
Does traditional direct mail still work? It seems that everywhere you look there is a chance to win an iPad, new car or $10,000. It’s become difficult even to surf the web without being bombarded with 1995-style flashing banner ads begging the user to click for a chance to win or better yet, [...]
So you’ve dabbled in Twitter, have a semi-updated Facebook page, and really don’t see any need to invest additional time? Unfortunately, that means you’ve just lost a chance at winning a 2012 Mercedes C250 coupe. There are heaps of strategies when it comes to using social media for your business, but is Mercedes’ giveaway really [...]
FDA proposed anti-tobacco warning Last year the U.S. government passed a law mandating graphic warnings on cigarette packaging by June 22, 2011 in an effort to combat smoking. This past week, on November 10, the FDA released their proposed warnings. For anyone who hasn’t come in contact with the nauseating images already implemented [...]
SHARE! One of life’s first lessons seems to have changed to “send content to as many of your friends in as many circles as you can with the click of a button.” The nice thing about online sharing though is you don’t have to wait your turn to get it back. Share on Facebook! Tweet [...]
The recently announced Google Instant is quick, slick, and impressive, but could spell trouble for website traffic analysts. Google has long-offered suggestions for search terms, but never anywhere close to the current speed. More importantly, suggested results were never displayed without an ‘enter’ key stroke or click by the user. Today, search results are being [...]
Evaluating the best use of your advertising dollars just got a whole lot more complicated. Marketers, and more specifically advertising planners and buyers, are expected to be able to demonstrate to our clients that their advertising will reach their audience. Recently, a red flag has been raised sky high, striking fear into any media planner [...]
