Facebook has always insisted that its users be at least 13 years of age in order to establish an account. Yet, parents and marketers alike have always known that plenty of kids on the social network were well below the official age to open an account mostly because there were no safeguards in place to [...]
Here are seven tips to make LinkedIn work hard for you. For many B2B marketers and nonprofit organizations, LinkedIn may be the best value social media network.
There is a Difference Social marketing and social media marketing: Two very similar phrases with completely different meanings, applications and histories. Unfortunately, as the public, the media and even marketing and advertising professionals started to use these terms interchangeably, considerable confusion has resulted. Working at a firm that specializes in social marketing, I’ve become increasingly [...]
For years, studies have shown that providing incentive programs to consumers is a strong way to motivate them to engage in the behaviors you desire. Whether you want to encourage upgrading a purchase or taking a survey, your brand offers an incentive program to give consumers a tangible benefit for their efforts. Incentive programs can [...]
Cause marketing has traditionally been a program strategy reserved primarily to reach women, and more recently, Millennials. However, results from the new Cause Survey from PRWeek/Barkley indicates that men care about causes too and should not be overlooked as a target audience segment for cause marketing campaigns. Men are overlooked for cause marketing The PRWeek/Barkley [...]
Online health information. Definitely not the most intriguing or sexy topic for many readers but I find it interesting for two reasons. We currently work with a client that this information directly pertains to, and as I’ve mentioned in previous health-related posts, I grew up in a family of doctors so health information has always [...]
I confess, I'm a research junkie, particularly when it comes to shopping. So reading endless customer product reviews is right up my alley. That's just one of the reasons why I found a recent article from eMarketer on the influence of customer product reviews interesting, that and it's well-timed publication just before the full blown launch [...]
