Let’s start with a little family history. My dad’s a surgeon, my uncle, an internist. I grew up with computers and the Internet. They did not. Not only were these things foreign because they were raised in another country and grew up in another generation, but as physicians they had no time or interest in [...]
It occurred to me not too long ago that the world of education has really changed dramatically for younger children since the advent of the iPhone and other smartphones. Personally, my only experience is with the iPhone and how it has captivated my 2½ year-old daughter’s attention and illustrated a fundamental change in how we [...]
For several years, there have been numerous reports predicting the end of the soap opera genre. At least one nail has been added to the soap opera genre coffin annually since 1997, with the cancellation of Passions, Guiding Light (the first soap ever that began on radio in 1937), and most recently, As The World [...]
An article in eMarketer caught my attention recently. Entitled “Focusing on Analytics and Accountability,” the article was a discussion about how marketers are working to establish stronger measurements to support marketing effectiveness. Although establishing success metrics is a fundamental component of our firm’s process and always has been, the concept of measuring marketing effectiveness seems [...]
These days, when new clients come to us looking for strategic marketing communication plans, inevitably one of their first questions is about incorporating social media. Don’t we have to have it? Won’t it increase our customer base and revenue and help us leverage our small marketing budget? On the flip side, we find clients coming [...]
Nielsen, one of the advertising industry's oldest and most respected research companies, is taking consumer marketers to task by challenging them (and us) to rethink the old belief that marketing to those 50 and older is a waste of ad dollars. This probably seems absurd to many advertising firms, after all, the 18 to 49 [...]
It’s that time of year again. No, not just warm, sunny Vermont summertime, but vacation time as well. We all love vacation, but last year I enjoyed it even more because I learned about something I had never contemplated before: what it means to disconnect from the social media grid. Growing up, I was able [...]
