Slide Decks: More Channels Are Better
Are you making the most out of your slide decks? Here's one example of how to make it easy to leverage your slide decks by adding additional social media channels.
Pinterest: Latest Shiny Object or Social Media Treasure?
Pinterest, an online visual "pinboard" that allows users to share and discover images related to their interests, is the latest craze in social media. Attention has been fueled in great part by its rapid rise in just two years to become the number three social network. But every marketer knows that relevant quality trumps quantity, [...]
Email Marketing: Make It Easy for Your Customers
It can be hard to be a good customer. I recently had the misfortune of needing to change my personal email address and in this consumer role, I was reminded once again how important it is to make it easy for your customers to take actions you desire. In this instance, my goal as a [...]
Good Causes Hurt by Bad Ads
Good causes suffered from a rash of poorly conceived ads in 2011. The usual culprit was a concept with strong words and images designed to be ‘edgy’, but which instead ended up with shock for shock’s value (or perhaps an agency’s desire for awards) and unintended consequences. Two campaigns stand out as particularly regrettable because [...]
How to Use Your Marketing Data Strategically
Using your marketing data strategically seems harder than ever these days. There is more data available than at any time before — about your customers, communications, industry, services and web traffic. Yet in today’s volatile markets, strategically choosing and using marketing data to adjust your marketing efforts has never been more essential to success, and [...]
How To Interview Yourself For That Next Blog Post Or Talk
Somehow it still surprises me when a client or colleague with an active professional and personal life asks with a touch of anxiety: “What will I write about next?” or “What does that audience want to hear about from me?” After a few questions, we usually have no difficulty discovering a rich list of worthy [...]
Communication, Consultation, or Collaboration?
We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of ‘collaborative this’ or ‘collaborative that,” one of the group remarked that he wasn’t interested in collaborating with his professional advisers – what he wanted (and was paying for) was a consulting expert. It was a casual comment [...]
