Pat Heffernan

About Pat Heffernan

Pat Heffernan is a change strategist, marketer, business thinker and founder of Marketing Partners in Burlington, Vermont.

Change, Language Evolution, Acronyms and Abbreviations

By |2017-07-15T13:16:24-04:00September 8th, 2014|Words, Language and Labels|

I have confessed before that one of my favorite weekend rituals is tuning in to “A Way With Words” on Vermont Public Radio early Saturday mornings. Radio clicked on, water poured and warming for a pot of tea, my ears wake up quickly as I listen to callers ask questions about the history and meaning [...]

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Mission-Driven Marketing, Focus and Fear

By |2017-12-27T20:39:44-05:00September 1st, 2014|Marketing Strategy, Purpose, Mission, Values|

I am worried. My fear is the blistering acceleration of focus poverty may soon make effective mission driven marketing all but impossible. What can you do?

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How Inbound Marketing Metrics Will Save Public Relations

By |2017-12-27T18:44:52-05:00August 25th, 2014|Measurement, Metrics and KPIs, Public Relations|

After years of struggling to quantify PR's impact on business outcomes, time to celebrate. Here's how inbound marketing metrics will save public relations.

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5 Ways to Research Your Potential Customers [Update 2011-6-16 post]

By |2018-06-03T08:18:21-04:00August 21st, 2014|Best Practices and Tools, Research|

Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small organization or at a large company, you need good prospect research, and you may wonder where to begin and how to add useful details to that shadowy [...]

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Changing Minds: The science behind visual storytelling

By |2018-05-20T18:58:28-04:00August 18th, 2014|Our Brains, Persuasion|

Do you feel that? That tugging sensation on your heart? The science behind visual storytelling explains why, and what that means for changemakers.

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