As I flicked through a group of RSS and Twitter feeds for a client in education recently, I came across a sketch that made me chuckle in recognition. Bill Ferriter, a.k.a. @plugusin on Twitter, posted a reminder for educators: “What do You Want Kids to Do With Technology?” I chuckled to myself because several of [...]
A trip back in time begins to explain why today’s close down of Google Reader is such a big deal for content marketers. Many of us became dependent on this one-stop aggregator that collected updates (RSS feeds) from all your favorite blogs and websites in an easy-to-read format.
Have you been there? You start to notice many of your conversations get derailed because your basic language and labels are triggering a radically different frame for others. At first you resist the implications, thinking all that’s needed is more education or better communication. Then, if you are listening well, you come to realize you’re [...]
You'd think I would have learned this lesson. Last year I set out criteria for evaluating quality and lamented the overall lack of sustainability infographics. This year I can report sustainability visuals are abundant, thanks in large part to the meteoric rise in popularity of the social network Pinterest. But I’m not at all sure visual [...]
Wow! For someone like me, the best thing about KPCB partner Mary Meeker’s annual Internet Trends presentation is it’s just packed with data. The charts are sometimes too packed, in fact, and more than one viewing is a must to take it all in. But it’s always revealing, and usually challenges a mental frame or two because it is research based, not fiction.
Five Fantastic Free (and Easy-to-Use) Visual Resources for Writers would be a better title for this post. I must confess that for me, the easy-to-use part is even more important than the free factor. In an earlier post I wrote about my discomfort with the online trend away from words and toward anything visual. But while writers and content marketers want to be read, original photography can be unaffordable, stock photography can get boring and few of us have regular access to a graphic designer with the time available to help develop original visuals to match our blog and content generation schedule.
The choice of media channels is a critical decision for marketers at any organization, but especially for values-based organizations and those seeking social change in a media-saturated world. Let's revisit the POEM framework to look at what's the same and what's changed and what's most helpful for today's change marketer.
