TED has challenged (and complimented) the advertising industry for the third year in a row by identifying 10 TV ads deemed worthy of being promoted as “Ads worth spreading.” “Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising -- the ads that people want to see, and share [...]
Social media integration for values-based organizations brought 120 of us from across the U.S. together to muse about trends, best practices and challenges.
The B2B funnel seemed like one of the few bedrocks of marketing and advertising you could count on. Since the turn of the century, AIDA (attention, interest, desire, action) made sense as a shorthand description of the events leading buyers through what was labeled alternatively as a marketing, purchase or sales funnel. But the events and steps leading to a purchase decision have changed, and time-pressed business owners and managers at SMBs, small-to-midsize business, can easily underestimate the extent of the change. Did you know that today more than 90% of B2B buyers start their purchasing cycle by looking for solutions and suppliers on the Internet?
Indications of the rising power of visual communication surround us as consumers and marketers. But as visual content becomes the new norm, I confess I am beginning to find its rising dominance all but frightening personally, and professionally as well for the nonprofits, public agencies and triple bottom-line companies that Marketing Partners serves.
Social media buttons seem to be everywhere, except when you want one. I am often frustrated by not being able to share an interesting article, or by the difficulty of finding a company or individual’s social media handle so I can follow them. I have finally come to the conclusion that the major reason for [...]
Have you been disappointed that your experience does not seem to match the widely reported HubSpot and Social Media B2B research that shows companies with an active blog generate 67% more sales leads than those without blogs? Blogging well takes time and considerable effort, so whatever your blog’s goals, you want to measure your success. [...]
As the year comes to a close and with the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect the most popular blog posts produced by our awesome Marketing Partners team over the last year. Looking back frames a picture that includes new marketing communication issues for values-based organizations, as well [...]
