It’s my favorite time of the year, as the weather is getting warmer and the National Hockey League playoffs are well under way. While catching some fresh air in between games, I’ve been glued to the TV for 3-hour stretches as exciting games have been conducted. Typically the TV timeout format for hockey games runs [...]
I never thought I’d be writing about septic tanks on our marketing blog, but here goes (and there is a marketing lesson here). I was standing at my child’s bus stop the other day chatting with a few parents and mentioned that we were having our septic tank pumped that afternoon. That comment reminded another [...]
There have been many changes over the past month in social media world. We’ve seen Facebook convert all their pages, individual and corporate, over to the timeline layout, and purchase Instagram for $1 billion in cash and stock; Google launched a complete redesign of Google+; and even LinkedIn announced new tools for its users. Facebook, [...]
For 15 years, I've looked forward to this time of year — Phish announces its summer concert tour! (This is always a multi-media news release simultaneously released across multiple media channels.) Seeing the lineup of venues is always a nice boost into Spring for my husband, many friends and me. We are always guaranteed a [...]
The rising tension between technology, traditional media, and social media in sports has been very evident lately. The first example, if you haven’t heard, is the biggest story in the sports world at this moment about a league that isn’t currently in season. Gregg Williams, formerly defensive coordinator for the New Orleans Saints football program, has [...]
One of my favorite parts of my job is the intersection of the written words and artistic design/visuals. Since strategizing, defining, and writing are my usual “duties” and involve filling the “blank” page with prose, it is always a thrill to see how transformed a document becomes when given time and attention from a graphic [...]
In today’s age of instant breaking news one has to begin to begin to question if we’re losing some of the journalistic integrity that the general public typically expects from the news media. The Society of Professional Journalists’ Code of Ethics states: “Conscientious journalists from all media and specialties strive to serve the public with [...]
