I remember when I first got married and changed my name from Pam Reach to Pam Baker... the name didn’t feel like “me.” I said on more than one occasion that Pam Baker is someone who has a long blonde ponytail, bakes a lot of brownies, and is very “crafty.” At the time of our wedding [...]
Good causes suffered from a rash of poorly conceived ads in 2011. The usual culprit was a concept with strong words and images designed to be ‘edgy’, but which instead ended up with shock for shock’s value (or perhaps an agency’s desire for awards) and unintended consequences. Two campaigns stand out as particularly regrettable because [...]
Change, change, change. As we approach the year 2012, one trend that has remained steady (paradoxically) is the fact that our social media outlets are morphing at an incredible rate. These ever-changing networks keep in mind one of my personal favorite song titles “The Only Constant Is Change.” I created my Facebook page in 2006 [...]
Image by The Next Web via Flickr News, news, and more news With the increasing abundance of information via the Internet and the ever-growing variety of social media platforms, I sometimes feel as though I’m drowning in information and opinions. One way to manage the volume is to selectively limit your media channels [...]
Ah, the holiday season. Lights twinkling, shoppers out en masse, and marketing in full swing. Brands are trying to grab our attention anyway possible. Some try new tactics every year and others stick to traditions they’ve used for decades. Unfortunately, even tried and true tactics for marketing can fail as is evidenced by the latest [...]
I’ve been on a “simplicity” kick lately. In last month’s post I mentioned a discussion course called “Voluntary Simplicity” that I’ve been participating in. As someone who works in the field, I have been especially interested in the articles from our course readings that touch on marketing. A History Lesson on Consumption Image via Wikipedia [...]
Holiday season is on its way, though for many stores it has already been here for a couple of months. Sometimes I wonder if retail marketers have a different calendar than the rest of us. What do you think? Why the rush Shopping in mid-September I was already seeing Halloween decorations. Then when Halloween weekend [...]
