Advertising and Media

How Legal Regulations May Leave You Red-Faced, Or Worse
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How Legal Regulations May Leave You Red-Faced, Or Worse

Advertising and Media, Communication and Marketing

How Legal Regulations May Leave You Red-Faced, Or Worse

By Pat Heffernan|2021-08-30T10:41:39-04:00September 27th, 2010|Advertising and Media, Communication and Marketing|

Beyond the initial startup years or a major industry outreach campaign, most marketers and small business people don't spend a lot of time or money on the legal side of marketing communications. But doing what you've always done, or what you see others do, can leave you red-faced -- or worse, in court -- when guidelines, laws, regulations or enforcement levels change while you're not paying attention. Here are three questions to ask yourself to see if you're at risk.

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Selling Bad

By Alec Julien|2017-07-15T13:17:06-04:00September 16th, 2010|Advertising and Media, Words, Language and Labels|

As long as there are humans, there will be harmful vices; and as long as there are harmful vices, there are those who will profit from them. Of course, as long as there are people trying to profit from something, there are some marketers who will try to profit from those profiteers. And apart from [...]

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Soaps: Losing an Audience and Longtime Staple of Daytime TV
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Soaps: Losing an Audience and Longtime Staple of Daytime TV

Advertising and Media, Research

Soaps: Losing an Audience and Longtime Staple of Daytime TV

By Nicole Twohig|2017-07-15T13:17:07-04:00August 30th, 2010|Advertising and Media, Research|

For several years, there have been numerous reports predicting the end of the soap opera genre. At least one nail has been added to the soap opera genre coffin annually since 1997, with the cancellation of Passions, Guiding Light (the first soap ever that began on radio in 1937), and most recently, As The World [...]

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Why You Need to Look Twice at Media Numbers

By Dillon Brooker|2017-07-15T13:17:08-04:00August 13th, 2010|Advertising and Media, Measurement, Metrics and KPIs|

Evaluating the best use of your advertising dollars just got a whole lot more complicated. Marketers, and more specifically advertising planners and buyers, are expected to be able to demonstrate to our clients that their advertising will reach their audience. Recently, a red flag has been raised sky high, striking fear into any media planner [...]

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Don’t have a social media strategy? You’re not alone.
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Don’t have a social media strategy? You’re not alone.

Communication and Marketing, Marketing Planning, Social Media

Don’t have a social media strategy? You’re not alone.

By Nicole Twohig|2018-06-22T17:15:47-04:00July 30th, 2010|Communication and Marketing, Marketing Planning, Social Media|

These days, when new clients come to us looking for strategic marketing communication plans, inevitably one of their first questions is about incorporating social media. Don’t we have to have it? Won’t it increase our customer base and revenue and help us leverage our small marketing budget? On the flip side, we find clients coming [...]

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Where is Your Customer in the Social Media Space?
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Where is Your Customer in the Social Media Space?

Advertising and Media, Research, Social Media

Where is Your Customer in the Social Media Space?

By Pat Heffernan|2017-07-15T13:17:09-04:00July 26th, 2010|Advertising and Media, Research, Social Media|

How do you know if your customers, especially B2B customers, are using social media networks? If they are, how and where? Two free research-based tools can help.

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Nielsen Challenging Consumer Segment Biases: Crazy or Right On Target?

By Nicole Twohig|2018-03-26T19:19:41-04:00July 22nd, 2010|Advertising and Media, Decision Making, Research|

Nielsen, one of the advertising industry's oldest and most respected research companies, is taking consumer marketers to task by challenging them (and us) to rethink the old belief that marketing to those 50 and older is a waste of ad dollars. This probably seems absurd to many advertising firms, after all, the 18 to 49 [...]

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