It’s the holidays, and it seems there is endless shopping to do, lines at the mall, and Americans ringing up debt. So, what about business spending? Have businesses returned to spending and will that create jobs?
Photo by Krikit Social marketing, behavior change communication, public service advertising, cause marketing—whatever the preferred terminology in your field, The Dragonfly Effect by Jennifer Aaker and Andy Smith is an essential read. As an avid reader and long-time practitioner of 'selling good,' I didn't expect to think so. Subtitle Allergy It was [...]
FDA proposed anti-tobacco warning Last year the U.S. government passed a law mandating graphic warnings on cigarette packaging by June 22, 2011 in an effort to combat smoking. This past week, on November 10, the FDA released their proposed warnings. For anyone who hasn’t come in contact with the nauseating images already implemented [...]
With seemingly new networking gadgets and applications coming on the scene almost every day, the world of social media can be an overwhelming place. If you haven’t yet tested these waters —you may be in a shrinking minority—but don’t worry, there’s time. As a public relations professional, it was imperative that I embrace the [...]
SHARE! One of life’s first lessons seems to have changed to “send content to as many of your friends in as many circles as you can with the click of a button.” The nice thing about online sharing though is you don’t have to wait your turn to get it back. Share on Facebook! Tweet [...]
It occurred to me not too long ago that the world of education has really changed dramatically for younger children since the advent of the iPhone and other smartphones. Personally, my only experience is with the iPhone and how it has captivated my 2½ year-old daughter’s attention and illustrated a fundamental change in how we [...]
Beyond the initial startup years or a major industry outreach campaign, most marketers and small business people don't spend a lot of time or money on the legal side of marketing communications. But doing what you've always done, or what you see others do, can leave you red-faced -- or worse, in court -- when guidelines, laws, regulations or enforcement levels change while you're not paying attention. Here are three questions to ask yourself to see if you're at risk.
