As long as there are humans, there will be harmful vices; and as long as there are harmful vices, there are those who will profit from them. Of course, as long as there are people trying to profit from something, there are some marketers who will try to profit from those profiteers. And apart from [...]
For several years, there have been numerous reports predicting the end of the soap opera genre. At least one nail has been added to the soap opera genre coffin annually since 1997, with the cancellation of Passions, Guiding Light (the first soap ever that began on radio in 1937), and most recently, As The World [...]
Evaluating the best use of your advertising dollars just got a whole lot more complicated. Marketers, and more specifically advertising planners and buyers, are expected to be able to demonstrate to our clients that their advertising will reach their audience. Recently, a red flag has been raised sky high, striking fear into any media planner [...]
These days, when new clients come to us looking for strategic marketing communication plans, inevitably one of their first questions is about incorporating social media. Don’t we have to have it? Won’t it increase our customer base and revenue and help us leverage our small marketing budget? On the flip side, we find clients coming [...]
How do you know if your customers, especially B2B customers, are using social media networks? If they are, how and where? Two free research-based tools can help.
Nielsen, one of the advertising industry's oldest and most respected research companies, is taking consumer marketers to task by challenging them (and us) to rethink the old belief that marketing to those 50 and older is a waste of ad dollars. This probably seems absurd to many advertising firms, after all, the 18 to 49 [...]
It’s that time of year again. No, not just warm, sunny Vermont summertime, but vacation time as well. We all love vacation, but last year I enjoyed it even more because I learned about something I had never contemplated before: what it means to disconnect from the social media grid. Growing up, I was able [...]
