Obviously, it doesn’t have to be summertime to make a splash in marketing. But with two kids on swim team, we’ve logged many hours at the pool for practice and meets this summer so it’s got me thinking about one of my favorite parts of being a marketer: non-traditional, impact marketing. Guerrilla Marketing Guerrilla marketing [...]
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was being a bit harsh to make his point in the article, but tone aside, I could relate to a couple of the items on his list. It was #10, however, that stopped [...]
Three years after my first look at the question of where to find your customers in social media, I have a pleasant surprise for you: There is good news on this front. While changes made by social media networks and service providers often disrupt marketers, causing small nonprofits and businesses lots of extra work with [...]
If you’re a word person with stories to share, have you ever wondered what your options are for (occasionally and easily) adding video shorts to your blog posts? A video blogger creates a video blog by using primarily video— and you have no desire to go there — but that doesn’t mean you cannot see [...]
We’ve written before about the different types of media. But it’s a topic worth revisiting. The media landscape has changed dramatically since I began my career as a copywriter in a small Midwest advertising agency more than 25 years ago. This agency worked exclusively with paid media. Back then, paid media consisted of radio, TV [...]
A trip back in time begins to explain why today’s close down of Google Reader is such a big deal for content marketers. Many of us became dependent on this one-stop aggregator that collected updates (RSS feeds) from all your favorite blogs and websites in an easy-to-read format.
During a recent client meeting, the CEO asked: Should I be on Twitter? This CEO had just come from an industry conference and had participated in a Tweet-up. This was the CEO’s first real exposure to Twitter, although the company has had an established Twitter account for several years. The CEO’s question about Twitter was [...]
