Advertising and Media

Newsle: A review

By |2017-07-15T13:16:40-04:00January 14th, 2013|Fun, Social Media, Tools and Technology|

Newsle is a relatively new tool that scans the Internet and notifies you about articles on “you, your friends and colleagues, and anyone else you care about.” The results are gathered and presented to you on your Newsle page and via email. Think Google Alerts meets Tumblr. The site went live last year and was [...]

Advertising to Children: How Online is Changing the Rules

By |2017-07-15T13:16:43-04:00December 3rd, 2012|Advertising and Media|

This holiday season it seems that buying your children their own tablet is all the rage. On Friday, November 30th, Mashable released an article on The 7 Best Tablets for Kids. But if you are going to take this route as a parent, you also need to be aware of the pitfalls that come with [...]

Five Tips For Being A Good Twitizen

By |2017-07-15T13:16:44-04:00November 12th, 2012|Best Practices and Tools, Communication and Marketing, Social Media|

Twitter is part of our lives forever now, for better and for worse. (Similar to a marriage, or so I'm told). So it’s important to use it well and act like upstanding members of society, especially if you are using it for professional or brand purposes. Here are five tips for being a good Twitizen [...]

Brand Trust and Truth in Advertising

By |2017-07-15T13:16:45-04:00October 15th, 2012|Advertising and Media|

As an avid cyclist, I have been diligently following the flurry of recent press about the doping in the sport of cycling. I’d say I’m fully immersed in the subject—I’m also reading The Secret Race by Taylor Hamilton, who details his experience as a pro using performance-enhancing drugs during the dope-infused 90s and 2000s.  The [...]

Marketing and Youth: Wasted on the Young?

By |2017-07-15T13:16:45-04:00October 11th, 2012|Advertising and Media, Marketing Strategy, Words, Language and Labels|

I read an interesting blog during NYC’s fashion week by a woman in her 50s, wondering why designers target young consumers and do not pay much attention to older buyers.  So I got to wondering the same thing.  I am used to seeing skinny models – and ever younger ones on the runway and on [...]

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Why (and how) to upgrade to LinkedIn’s new company pages

By |2017-07-15T13:16:45-04:00October 4th, 2012|Social Media|

LinkedIn recently announced a new look for company pages, and since it’s been a while since we’ve focused on this ‘quieter’ professional social media network, an update is in order. Let’s look at why you want to heed LinkedIn’s advice to upgrade now, and then turn to exactly how to upgrade your company page. What’s [...]

Advertising Target: Male vs. Female Millennials

By |2017-07-15T13:16:45-04:00September 24th, 2012|Advertising and Media|

I was passed along this research report from Nielsen that really stuck with me. Gender Divide: Reaching Male vs. Female Millennials. I’m 24 years old, tech savvy, and constantly either on my phone, the internet, or have the television on. Marketers can have a field day with me, whether it’s ads on my applications on [...]

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