LinkedIn recently announced a new look for company pages, and since it’s been a while since we’ve focused on this ‘quieter’ professional social media network, an update is in order. Let’s look at why you want to heed LinkedIn’s advice to upgrade now, and then turn to exactly how to upgrade your company page. What’s [...]
When Pinterest was first introduced in 2010, I must admit, I didn’t really understand the big draw. Certainly Pinterest provides a great way for businesses to display their products or services. Architects can showcase beautiful buildings they’ve designed or photographers and artists can share their portfolios or car companies can show off this year’s models. [...]
Last week, two people named Armstrong made headline news: Lance and Neil (unrelated). Lance Armstrong had announced that he was no longer going to fight doping allegations from the USADA, which prompted the sensational headline of “Lance Armstrong to be stripped of his 7 Tour de France titles.” Not more than a few days later, [...]
This baby boomer has concluded that building your social media team is more a matter of depth, interest and judgment than it is age. Personally, I’ve never been an early adopter of technology. I think I was the last one in the office to get a smart phone (and now, of course, I can’t imagine [...]
It's no news that in today's world, we are inundated with advertising and marketing in every facet of our lives. Whether it’s on the Internet, TV, billboards, buses, cars with text painted all over, window signs on stores — everyone is trying to get your attention. Yet according to a piece by Brad Vander Zanden [...]
Are you making the most out of your slide decks? Here's one example of how to make it easy to leverage your slide decks by adding additional social media channels.
The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms by B2B companies is still an emerging and evolving trend. A recent webinar by eMarketer, explored how and why B2B companies are using social networks to promote their services or [...]
