Gamification can help you take something as routine as vocabulary building, recycling, or exercise and turning it into something exciting -- making it easier to learn or sustain a behavior. Let's look at three examples of using gamification for social change.
I know that changing minds and behavior takes more than facts. So why did a recent article debunking various myths about running have such an impact on me?
At Marketing Partners, we’ve worked on dozens of social awareness and behavior change campaigns. (Secretly, they are my favorite kind of campaign!) Our social marketing programs are created to help people make better choices like quit smoking, avoid underage drinking and practice diabetes self care and prevention. The overall goal of a social marketing campaign [...]
How can you tell when you’re being a marketing wuss or wizard? Here's a mental checklist of cognitive biases that might be affecting your thinking.
Our dear sweet dog, Maggie, passed this week and we have been reflecting on what an impact she made on us over the past 13 years. She was a little brown lab, but her presence was huge. Tail wagging every time anyone came to the door, always ready to play, swim, hike, walk or run--always [...]
Everybody likes taking a vacation, but as a society, we're not very good at it. Americans work more days than our European counterparts yet our productivity is little better than theirs. Why things are the way they are is a subject for a book, not a blog post. I won't attempt to generalize the many [...]
Serving customers is like a marathon. Sometimes, it’s better to not sell something in the short term in order to do the best thing for your customer. My sister and I, and many others in our extended circle of friends and families, will continue to shop for athletic gear for years. With one "sprint for a single sale," an offending store lost what could have been a marathon of multiple purchases over many years.
