I love it when a lesson in my personal life reinforces a lesson in my professional life. It makes great fodder for this blog. Let me explain. In early January I received my latest issue of Cooking Light magazine. I have been a long-timer subscriber and it’s my favorite magazine. Each issue is full of [...]
Millennials (or Gen Y’s) are the generation following generation X. Though there is some debate on when the generation starts (generally born between 1981 and 1999), there is little debate on the characteristics of this up-and-coming generation. I myself am a millennial (96% according to this Pew survey). My Cubicle @ Work (Photo [...]
Argh! Don’t you just hate it when you find yourself and others who know better making common communication mistakes? My theory is that so much of what’s out there now is poorly written that our writer’s ear gets numbed. Here are my top communication pet peeves and tips on how to avoid letting them sneak [...]
Customer research is unlikely to reveal this truth to you: I’m not a shopper. I find the experience quite exhausting. When I have to shop, I like it to be as quick and painless as possible. So I go with a list (and coupons) in hand. Grocery store shopping is something I have to do [...]
A fresh focus on how customers think tends to come up annually about this time of year for many of us. There’s nothing like planning for a new year to crystallize how important it is to understand your customers. How do they make decisions? How do they think? I’ve blogged and blabbed about the workings [...]
In today’s overcrowded media marketplace, nonprofits and values-based businesses struggle to achieve a shared communication goal — changing minds, the challenge of moving beyond creating awareness to motivating action. Thankfully, effective storytelling techniques are now recognized (and documented) as a shared solution to this increasing challenge. Today, you can either learn to tell stories that [...]
As a parent and as a marketing professional, I was very happy to read about Disney’s recent announcement to eliminate the marketing of junk foods on all of its child-focused programming. For those who may have missed the announcement, all food products advertised over Disney’s TV shows, radio and websites will have to meet a new [...]
