Kickstarter touts itself as the "world's largest funding platform for creative projects." While it hasn't turned the world of raising funds on its head yet, its increasing popularity with users and funders might just do the trick before too long. Kickstarter (Photo credit: Laughing Squid) The Scotsman So far, I've donated to a [...]
Mar·ket·ing (noun) [mahr-ki-ting] the act of buying or selling in a market. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. So, I looked at a few definitions of “marketing” while pondering this post, and I do have [...]
News flash: Change is hard. Sustaining change is even harder. I know this because I am in the midst of changing my diet in an effort to improve my health. My family and co-workers will tell you that witnessing this dietary change is not any fun, either. (I repeat the phrase “I am SO hungry” often. I [...]
Getting Outside of Your Comfort Zone as a Designer As a designer (and I'm pretty sure this applies in all fields — I could write a similar treatise about being a musician), there are certain techniques and approaches that will come naturally to you, and certain genres and styles with which you will become intimately [...]
I was talking with a friend recently about the impact of technology on our brains. This is an old and dear friend from my childhood, a writer and expat who lives in Italy, and someone I don't get the chance to talk with as much as I'd like to. She said: "I'm so tired of [...]
There’s a great video—called the “Story of Stuff” that addresses the cycle of consumption. It’s the type of video that makes you think about your own shopping habits (and this is an especially good time of year to be thinking about consumption). The video looks at the whole production process—from extraction of resources [...]
Photo by Krikit Social marketing, behavior change communication, public service advertising, cause marketing—whatever the preferred terminology in your field, The Dragonfly Effect by Jennifer Aaker and Andy Smith is an essential read. As an avid reader and long-time practitioner of 'selling good,' I didn't expect to think so. Subtitle Allergy It was [...]
