Getting a message to stick in marketing is a coveted goal. Having your message heard, remembered and even better, passed on, is one thing we all aim for in the marketing world. But creating a formula for getting your audience to take action—that’s the million dollar question. Ethos, pathos, logos A recent article in the [...]
I received an email message the other day, and I’m quite sure you received a few too. Two things struck me: I purchased, and it broke 5 email rules.
Yes, you read that correctly: How NOT to use customer demographics in your marketing. Under pressure to avoid making decisions based on intuition or hunches, small businesses and nonprofits may rely too heavily on the copious, free demographic research available today. Let’s look at two recent experiences that illustrate the 'data fog' problem, as well [...]
Banksy is a street artist and international man of mystery. He is a worldwide phenomenon, yet no one has ever seen his face. But for a few instances, he doesn't do gallery shows or commercial pieces. His art is often thought-provoking, humorous and as graffiti art, usually illegal. He is in high demand around the world. [...]
Our dear sweet dog, Maggie, passed this week and we have been reflecting on what an impact she made on us over the past 13 years. She was a little brown lab, but her presence was huge. Tail wagging every time anyone came to the door, always ready to play, swim, hike, walk or run--always [...]
Measurable, flexible, cost-effective – Google AdWords paid search advertising sounds great, right?!?! Not that I’m getting older or anything, but it’s going on two decades (since my early days in NYC at Digitas) when I first heard paid search engine marketing presented as a silver bullet. Wiser now, I know there is no such thing [...]
During a recent client meeting, the CEO asked: Should I be on Twitter? This CEO had just come from an industry conference and had participated in a Tweet-up. This was the CEO’s first real exposure to Twitter, although the company has had an established Twitter account for several years. The CEO’s question about Twitter was [...]
