We all have our favorite TV shows, and whether True Blood or Homeland, My Strange Addiction or Dancing With The Stars, the reality is that one day, our beloved escapes from reality will be cancelled (except for Law & Order, those are never going away). To postpone the sadness and withdrawals, devoted fans will frequently [...]
Have you been there? You start to notice many of your conversations get derailed because your basic language and labels are triggering a radically different frame for others. At first you resist the implications, thinking all that’s needed is more education or better communication. Then, if you are listening well, you come to realize you’re [...]
I'll admit it — training and running a marathon is all consuming. Every free minute (of which there are precious few) I was planning my next run, thinking about clothing, nutrition, sleep, etc. You begin to see the whole world through the marathon lens. So it's not surprising that I wrote my last blog post [...]
During a recent client meeting, the CEO asked: Should I be on Twitter? This CEO had just come from an industry conference and had participated in a Tweet-up. This was the CEO’s first real exposure to Twitter, although the company has had an established Twitter account for several years. The CEO’s question about Twitter was [...]
Wow! For someone like me, the best thing about KPCB partner Mary Meeker’s annual Internet Trends presentation is it’s just packed with data. The charts are sometimes too packed, in fact, and more than one viewing is a must to take it all in. But it’s always revealing, and usually challenges a mental frame or two because it is research based, not fiction.
Mistakes happen and people mess up. These are generally accepted as facts. But how these mistakes and mess-ups are handled is key to a brand’s image. It’s always important to have a plan for your crisis communications, but I’m not talking about something that serious. I’m talking about the small blunders that aren’t going to [...]
The choice of media channels is a critical decision for marketers at any organization, but especially for values-based organizations and those seeking social change in a media-saturated world. Let's revisit the POEM framework to look at what's the same and what's changed and what's most helpful for today's change marketer.
